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ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports
and fitness. In fact, their name is an acronym from a famous Latin phrase
- "Anima Sana In Corpore Sano, which translates as "A Sound Mind in a Sound Body." Originating in Japan over
half a century ago, ASICS shoes were introduced to the US in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.
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